Emma Coates Exits the Young Lionesses Role to Take Helm at National Women's Soccer League's Bay FC
In a significant career move, Emma Coates has stepped down from the England WU23 national team to assume the role of head coach for NWSL expansion side Bay FC.
Fresh Beginnings
Coates succeeds Albertin Montoya, who led the San Jose-based club during its first two seasons in the top-flight American league. Montoya announced in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.
“I have thoroughly enjoyed my time with the FA,” commented Coates. “It has helped shape me both on and off the pitch. I am now prepared and eager to push myself in a new environment.”
Track Record of Success
During her tenure in 2023, Coates managed the England U23s through matches including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. She will be joined to the NWSL is her England assistant, Gemma Davies, a ex- Aston Villa manager in the WSL.
The club's chief executive, a one-time Football Association technical lead, praised Coates's abilities: “Emma is not only an excellent coach, but she also has a demonstrated history of elevating athletes to succeed on the biggest stages.”
“Coates excels at leading of people and culture and has the tactical philosophy we were looking for,” the CEO stated.
Club Context
The club experienced a mixed start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its inaugural campaign before facing difficulties to a near-bottom placement in 2025.
Gavin Step, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their contributions and wish them all the best with their next chapter. Emma, with Gemma, has played a pivotal part in strengthening the pathway between the WU23s and the senior squad.”
“Together, they have directly impacted the development of many young players who have progressed into senior Lionesses,” he added.
Lasting Legacy
After succeeding Mo Marley in 2023, Coates has been integral to the advancement of several players to the Lionesses squad, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
An extensive process for new U23 coaching staff is now underway, with the aim to continue the growth of the youth national team in the coming years.
