{'It’s like they’ve erupted out of someone’s subconscious': the way horror came to possess contemporary film venues.
The most significant shock the film industry has witnessed in 2025? The comeback of horror as a main player at the UK box office.
As a style, it has impressively outperformed previous years with a annual growth of 22% for the UK and Ireland film earnings: £83.7 million in 2025, compared with £68 million the previous year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” says a cinema revenue expert.
The big hits of the year – Weapons (£11.4 million), another hit film (£16.2 million), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54 million) – have all hung about in the multiplexes and in the public consciousness.
Even though much of the industry commentary centers on the singular brilliance of certain directors, their achievements point to something shifting between viewers and the genre.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” states a film distribution executive.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But beyond aesthetic quality, the ongoing appeal of spooky films this year indicates they are giving moviegoers something that’s greatly desired: catharsis.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” notes a horror podcast host.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” says a noted author of classic monster stories.
In the context of a real-world news cycle featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, witches, zombies and vengeful spirits connect in new ways with viewers.
“Some research suggests vampire film popularity correlates with financial downturns,” states an performer from a successful fright film.
“The concept reflects how economic systems can drain vitality from individuals.”
Historically, public discord has always impacted scary movies.
Experts reference the surge of early cinematic styles after the the Great War and the turbulent times of the 1920s Europe, with movies such as early expressionist works and a pioneering fright film.
Subsequently came the 1930s depression and classic monster movies.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” says a academic.
“Thus, it mirrors widespread fears about migration.”
The phantom of border issues shaped the just-premiered supernatural tale a recent film title.
Its writer-director elaborates: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Arguably, the modern period of celebrated, politically engaged fright cinema commenced with a brilliant satire released a year after a polarizing administration.
It sparked a recent surge of innovative filmmakers, including several notable names.
“That period was incredibly stimulating,” says a director whose project about a deadly unborn child was one of the period's key works.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
This creator, now penning a fresh horror script, notes: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
Concurrently, there has been a reconsideration of the underrated horror works.
Earlier this year, a new cinema opened in a major city, showing underground films such as a quirky horror title, The Fall of the House of Usher and the 1989 remake of Dr Caligari.
The re-appreciation of this “gritty and loud” genre is, according to the cinema founder, a straightforward answer to the algorithmic content produced at the cinemas.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he states.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Fright flicks continue to challenge the norm.
“These movies uniquely blend vintage vibes with contemporary relevance,” says an authority.
In addition to the re-emergence of the mad scientist trope – with two adaptations of a literary masterpiece upcoming – he forecasts we will see horror films in the near future addressing our modern concerns: about tech supremacy in the near future and “monstrous metaphors in power structures”.
In the interim, a biblical fright story The Carpenter’s Son – which tells the story of biblical parent hardships after the nativity, and features well-known actors as the sacred figures – is set for release in the coming months, and will certainly send a ripple through the religious conservatives in the America.</